25: Financial Therapy With Magdala Adeleke

Many of us are not prepared emotionally to handle a change in circumstances, whether that is a windfall or if we hit financial hardship. That’s where a financial therapist like Magdala Adeleke can come in. Magdala is the owner of Financial TheraPeace, a resource that people can use to transform their relationship with money. She joins Nana this week on Build Value By Choice to share her six steps for achieving financial freedom. 


Financial therapy looks at money from a psychological and emotional standpoint. It’s aim is to help people process their emotions around money so they can understand them and eventually make better financial decisions. 
There are two fields of work which would allow you to become a financial therapist. Firstly a mental health professional who gains financial training, secondly a financial professional who gains training with mental health and wellbeing. 
The biggest misconception around money most people have is that we don’t understand what money actually is. We all have our own belief that it might be something you have to work hard for, something that’s not important, something we can’t attain, that money is evil. But the truth is that money is neutral and only takes on whatever we project onto it. 
We think money is more logical than it actually is. 90% of financial decisions are made based on emotions. 
A lot of the time we think our self worth is connected with a monetary amount. Our true needs are more important and will never be fully taken care of by money. 
A millionaire with bad financial behaviors can end up being worse off than someone who earns $30,000 a year with good financial behaviors. 


‘A financial therapist is either a mental health professional or a financial professional’ 

‘Once you take that step, freedom is on the other side’ 

‘What is true financial freedom for you?’



Leave a comment or question on the Build Value By Choice Facebook community page 
Get more resources on https://infhorizons.com/podcast
Know Your Current Valuation: https://bit.ly/get-free-valuation
Don’t forget to subscribe to the podcast and share it.



“Hello there! I’m Magdala Adeleke, a natural born number cruncher. I guess I’ve been training to be a financial therapist my entire life and just didn’t know about it until July 2020. It’s fascinating that I studied both Finance and Psychology only because they were two subjects that I loved and wanted to learn about. It seemed completely unrelated then and I can’t tell you how many times I’ve had to defend this choice because others thought it was so random. To be honest, I thought it was as well. I ended up pursuing a career in finance (banking and financial management) and I came up with a nice spiel to explain the choice of my field of studies in interviews since it was the one question that I was sure to get asked.

Unbeknownst to me, 20 years later, that spiel will come into existence when I finally realized that I was right all along when I explained that having an understanding of the psychology of people can help me better understand their financial needs.

This looping journey is kind of tragic realizing that I could have been doing this for 20 years, but better late than never, right? The field of Financial Therapy is somewhat at its nascent phase so I’m still at the forefront. I was excited to find out that others also recognize the benefits of adding emotional wellness to financial planning and are working to grow this practice. I’m thrilled to finally add my appreciation for psychology to my experience in financial management by working towards becoming a Certified Financial Therapist.

My goal is to help clients to uncover the emotions behind their relationship with money in order to work towards building healthier behaviors that lead to financial freedom.”



Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. 

We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners. 



Nana Bonsu:

“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various ways to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”


Infinate Horizons on Facebook
Follow Nana on Instagram
Nana on LinkedIn
Infinite Horizons, Inc. on LinkedIn

(c) 2021, Build Value By Choice: https://https://infhorizons.com/

See omnystudio.com/listener for privacy information.