5: Think, Act, Breathe Global – Growing Your Global Footprint While Reducing Costs
Join host Nana Bonsu as in this episode he interviews Dr. Vernon Darko, author of “Think, Act, Breathe Global and Grow Your Business” which educates readers on how to expand business globally. Find out all about global growth for small and mid-sized businesses, and learn from an expert who has walked the walk and written about it. Avoid mistakes that the author has either made himself or has seen made.
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When starting a business, you have the choice of being national, or international. Opening up to global markets increases your potential customer base exponentially. If you’re working global it can be valuable to focus on a small number of products and services.
What problem are you trying to solve, and who is solving that problem already. How can you solve that problem in a better and more cost-effective way
International markets can be slow moving sometimes. Once you’ve made those connections it can get quicker.
Working with a consultant for global businesses can be very helpful, especial as there might be problems in other countries which you would have no way of knowing about unless you had already done business there.
‘If you’re not an expert in that are, it’s good to bring one in’
‘There’s a solution to every challenge’
ABOUT THE GUEST
Dr. Vernon Darko is a Lee University graduate receiving his Business Administration degree concentrating on International Business. He continued his post-baccalaureate studies at the University of Houston and later was awarded an Honorary Doctor of Philosophy in Humane Letters by the Global Oved Dei Seminary University.
He has led the company to success with his 20 years of international business experience and remains continuously focused on establishing business relationships that will foster growth in emerging markets yielding mutually beneficial results.
Dr. Darko has served on the US EX-I M Bank’s SAAC (Sub Saharan African Advisory Committee) panel for multiple terms to formulate policies and procedures for the bank’s practice. He is also author of “Think, Act, Breathe Global and Grow Your Business” which educates readers on how to expand business globally.
Some of the awards he has received include: President “E” Award for Excellence in Export; SBA Exporter of the year at the Houston Business Procurement Forum; and G7 Global Server Award at the Houston Intercontinental Trade Development Council.
ABOUT THE HOST
“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”
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