66: The Amazing Power of Retargeting… And Why Everybody Should be Doing it!
Today’s guest, Greg Goshorn has worked with small businesses all the way up to Fortune 500 companies sharing his expertise in digital marketing with them. Greg specializes in reputation and video marketing, conversion and business consulting. He joins Nana this week on Build Value By Choice to talk about retargeting.
KEY TAKEAWAYS
- Retargeting is part of Web traffic. You may know it as remarketing. This is essentially where you will see ads for products you have looked at or thought about purchasing before.
- Not everyone is at the stage of being ready to buy a product when they visit your website. So with retargeting you can remind them later on down the line when they might be in a position to buy.
- 96% of people leave your website without buying or signing up to your newsletter.
- There are three categories of people who will visit your website. You can target each type with ads that appeal to their needs. The three categories are someone who is looking for a deal, someone who is looking for a reputable company, and someone looking for something specific.
BEST MOMENTS
‘Smart companies stay top of mind’
‘You’re getting people to your site but letting them walk away’
‘Mix up your ads so you find what their needs are’
EPISODE RESOURCES
https://onepagefunnel.com/websitetrafficreport
** Get more customers with display ad traffic **
VALUABLE RESOURCES
Infinite Horizons Free Webinar
Leave your comments on the show’s facebook community page: https://www.facebook.com/Buildvaluebychoice
Get your free valuation here: https://bit.ly/get-free-valuation
Podcast website: https://infhorizons.com/podcast/
Don’t forget to subscribe to the podcast and share it.
ABOUT THE GUEST
Greg established G2 Internet Solutions in 2013 after 20 years in the IT and Internet Space. The agency has grown and worked with small businesses and Fortune 500 companies. His expertise is in Digital Marketing with a specialization in Reputation & Video marketing, conversion, and business consulting. Greg’s determination, energy and his passion for helping businesses continue to drive the growth behind G2 Internet Solutions and Online Local Video.
PODCAST DESCRIPTION
Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter.
We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners.
ABOUT THE HOST
Nana Bonsu:
“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various ways to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”
Infinite Horizons, Inc. on LinkedIn
See omnystudio.com/listener for privacy information.