69: How to Optimize Your Business For Growth and Scaling with The Lean Out Method

Today we are going to be talking about how you can optimize your business for growth and also for scale using what is called a lean out method. Joining Nana on Build Value By Choice is the inventor of this lean out method process and methodology, Crista Grasso. Crista is an international lean and agile business consultant to Fortune 50 multi billion dollar businesses and is host of the Lean Out Your Business Podcast.


  • The lean out method is a four step framework that’s really all about making sure that everything you do in your business is aligned back to that big, bold vision that you have and where you really wanna take things.
  • Set CONTEXT so you know where you are going and why it is important.
  • Gain CLARITY on the right things to be doing right now in your business.
  • Make a COMMITMENT to do whatever it takes to achieve your big bold vision.
  • Practice KAIZEN and continuously reflect and improve in order to grow. 
  • Kaizen is a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain.
  • We live in a more is more culture in a lot of ways when it comes to business. Crista thinks that when you truly want to scale quickly and sustainably, it’s all about finding those few things that are working that you’re 100% passionate about that provide the most possible value to your clients in going all in on those.


‘How come I’m getting these other businesses such incredible results and meanwhile I’m struggling so much in my own business.’

‘The principles of lean, of maximizing value and minimizing waste’

‘Everything has a place and everything is in its place’

‘People confuse growth and scale a lot. Scale is not the same as growth’




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Crista is an international lean and agile business consultant to Fortune 50 multi-billion-dollar businesses, strategic advisor to 6 – 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling SystemTM. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.


Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. 

We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners. 


Nana Bonsu:

“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various ways to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”


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Productize, Small Business, Growth, Diversification, Concentration, exit strategy, efficiency,(c) 2021, Build Value By Choice: https://infhorizons.com/

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