76: Transforming your Business Through Intentional Relationships and Word-of-Mouth Marketing
Are you tired of the traditional networking methods that fail to bring real value to your business? In this episode, Nana interviews the owner of a business to business networking group that operates on an invitational basis. Discover how this unique approach to networking leads to predictable results from word of mouth marketing and real business growth. Clay Hicks is an entrepreneur with a portfolio of 5 different companies, including H7 Network and he is on the podcast today.
KEY TAKEAWAYS
- H7 Network is a networking hub for the following values and principles, these are: Connect – Serve – Ask – Influence – Focus – Champion – and Win-Win.
- H7 network is an invitation only group to prevent those who just want to sell to the room from joining. Clay wants to build a community of people who really want to work with each other and grow each other’s businesses.
- The key to transforming your business is not just having customers, it’s the relationships you build with those customers, with your staff, with your team, with your prospects. Having people know that you’re reliable, trustworthy, and good to work with is more valuable than any marketing strategy you can have.
- Connect, serve, and ask is the philosophy behind how Clay builds relationships with people in one on one business meetings. Simply put it’s building a relationship, then giving them something they need, then asking them for something that you need. The connection part is the most important and that’s why it comes first.
- The real success in networking is becoming a champion for other people and them being a champion for you. It’s about finding someone who is intentionally active in networking your skills to other people, instead of waiting for those opportunities to arise.
BEST MOMENTS
‘We’re looking for a very strong community of professionals who want to grow their businesses, who also want to work with other people’
‘We had over 1000 visitors to our community all through word-of-mouth, not a single dollar spent on marketing’
‘I keep smarter people around me than myself’
‘It’s not just who you know, it’s how you know them’
EPISODE RESOURCES
Clay Hicks – CEO and Founder – H7 Network | LinkedIn
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ABOUT THE GUEST
Clay Hicks is an entrepreneur with a portfolio of 5 different companies, an author, a speaker, and trainer on professional relationships. Clay Hicks founded his first company, H7 Network in 2008 with the hopes of positively impacting the many under-served entrepreneurs and sales professionals. His vision is to globally revolutionize the way business professionals “Connect” first, “Serve” with purpose, and “Ask” of their peers. H7 Network, a Franchisor, is a national B2B networking platform, In person and Virtual, for professionals to build their own audience and develop champions for their business. His responsibility as the CEO/Founder is to innovate new programs, develop new markets internationally, training and development, implementing new processes for retention, business and relationship development overall. H7 Network currently has members in 45 states, as well as Canada, Australia, England, Croatia, El Salvador, Columbia, Philippines, Italy, and India.
PODCAST DESCRIPTION
Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter.
We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners.
ABOUT THE HOST
Nana Bonsu:
“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various ways to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”
Infinite Horizons, Inc. on LinkedIn
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