8: Retaining Skilled Staff with Ray Croff

How do you locate qualified employees and how do you keep hold of skilled employees? Those are just some of the questions Nana Bonsu and this week’s guest on Build Value By Choice, Ray Croff will answer. Ray is the CEO and President of Mobius Financial Advisors, which provides Financial Planning and Business Advisory Services for Entrepreneurs and Families.

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The problem with sourcing and retaining skilled staff goes from the management of the business all the way to those valuable front-line staff. If you don’t have the ability to bring in good staff then you simply cannot expand your business. 
Even outsourcing companies are having trouble around employee retention and recruitment. 
As business owners we need to look at packages that are more than just financial benefits. Your employees have wants and needs around things like child care, travel expenses, and working remotely. 
The values of your company will attract likeminded people. If you are known as a company that is family orientated and has a great work life balance, then you will attract and be able to keep those kinds of people. 
Somebody could be courting your key employee right now so you need to do something sooner rather than later. 


‘Employees are the greatest asset in a business’ 

‘If you want a young work force, having an onsite daycare is a great strategy’ 

‘You should always have a succession plan’ 




Ray is CEO and President of Mobius Financial Advisors, which provides Financial Planning and Business Advisory Services for Entrepreneurs and Families. Before entering the Financial Services profession, he owned his own business with numerous employees, equipment, and real estate for over 15 years. Combining this invaluable experience with his financial knowledge and education makes him well suited to work with small business owners and their families.


This show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are a certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. 

We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners. 


“I am an entrepreneur and ex-Corporate Executive who’s applying his experience and knowledge from working in various to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.”

Instagram – @nbonsu1





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